Bed Bath & Beyond Organic Social (Design)
Role: Art Director + Designer, Social
From concept to completion, I created on-brand social content for Bed Bath & Beyond by harmonizing creative direction and channel-specific marketing. Each channel was brought to life with a distinct personality. The goal of organic was to engage followers and build community, while the success of paid was measured by awareness and conversion. Whether it was a campaign running for six months or a one day celebration, clean design, succinct storytelling and strategic messaging were cornerstones.
The Team
While all creative design in this project is my execution, the power of collaboration in a team cannot be underestimated.
Social
Art Director: Heidi Kamp
Senior Designer: Taisha Okata-Ohira
Designer: Soojin Kim
Copywriter: Amy Faust
Copywriter: Dana Eisenburg
Social Marketing Director: Nicole Gouveia
Social Manager: Devon Rushton
Social Coordinator: Courtney Kuhl
Creative
Creative Director: Danny Harmon
Copy Director: Liz Darst
Photo Art Director: Greg Stadler
Photo Art Director: Michelle Benzer
