Juice Press
Role: Senior Visual Designer
Clean design and an assertive tone were the branded focus to selling fresh, cold-pressed juices, smoothies and grab-and-go health foods for Juice Press. As a direct report to the founder and CEO during the expansion from 14 to 27 retail locations in NYC, I created omni-channel content to support store openings, product launches, and seasonal promotions. My work included all touch points physical and digital, design and copywriting, including store signage, OOH advertising, packaging, photography, social, web and promotional events.
